Climate Central is a hybrid team of nearly two dozen journalists and scientists — spread between a main office in Princeton, New Jersey and a smaller one in Palo Alto, California — who work side by side on stories for television, print, and the Web. Relying upon the similar non-profit business model as The Center for Investigative Reporting , ProPublica, and others, Climate Central pitches its work to local and national news outlets, looking for collaborative editorial partnerships. It also makes its various experts, many of who are still affiliated with major research institutions, available as primary sources. The goal is to “localize” the story around regions, states, or even cities, in order to highlight the various and particular ways that changes in climate are affecting people’s daily lives.
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